Two Blind Brothers

Brand & Web Design

2BB_COVER_UPDATE2BB_COVER_UPDATE

The Project

Two Blind Brothers makes the softest shirts in the name of curing blindness. The brand needed a revamp as authentic and energetic as their founders, Bradford and Bryan. Looking to street signage and eye charts for inspiration, we were able to create as bold and bright a brand, as the brothers themselves. Through our research, we also discovered that '2' and 'B' are represented by the same character in braille–making for the perfect visual pun (2BB). The high contrasting color palette was intentionally chosen for its energy, differentiation, and its high legibility across varying visual abilities. 
This project was featured on Underconsidertion's Brand New.

This project was created at SMAKK Studios

2BB_Logomotion_Black2BB_Logomotion_Black
2BB_BOX_CARDS_UPDATE2BB_BOX_CARDS_UPDATE
2BB_TIMELINE_GRAPHIC_22BB_TIMELINE_GRAPHIC_2
2BB_Responsive_Screens2BB_Responsive_Screens
2BB_GRID_32BB_GRID_3
2BB_IMAGE_GRID_SMALL2BB_IMAGE_GRID_SMALL
2BB_FOR-THE-CA-- USE-022BB_FOR-THE-CA-- USE-02