Two Blind Brothers makes the softest shirts in the name of curing blindness. The brand needed a revamp as authentic and energetic as their founders, Bradford and Bryan. Looking to street signage and eye charts for inspiration, we were able to create as bold and bright a brand, as the brothers themselves. Through our research, we also discovered that '2' and 'B' are represented by the same character in braille–making for the perfect visual pun (2BB). The high contrasting color palette was intentionally chosen for its energy, differentiation, and its high legibility across varying visual abilities.
This project was featured on Underconsidertion's Brand New.
This project was created at SMAKK Studios